It’s easy to run a test, and you’ll get quality feedback about your site. Schema markup helps make your site more understandable for search engines. The code you add to your site helps structure and identify your content in a way that search engines can easily consume.
Could I have got a 100% technical SEO audit score?
Whether you’re a seasoned SEO expert or just starting out, incorporating a top-rated technical SEO audit tool into your arsenal is a smart move that can pay off in spades. An SEO audit analyzes all aspects of a website’s ability to rank in organic search engines like Google. A comprehensive enterprise SEO audit requires diving deep into on-site and off-site SEO factors, including technical performance, backlink profile, plus competitor performance.
Join over 3 million smart website owners who use AIOSEO to improve their website search rankings. Get the #1 most powerful WordPress SEO plugin today and join over 3 million smart website owners who use AIOSEO to improve their website search rankings. This is the same data we used when we started the audit, but now, you should look at the results of the improvements. Once improvements are made, you should monitor their performance for quite a while, as some can take a long time to take effect. Ahrefs and Semrush show which keywords your pages rank for and identify gaps. A large part of SEO consists of improving written content, so review its quality and improve where necessary.
Step 4: Fix redirects
And if you link internally to 3 other pages, each of them is going to get a third of the “link juice” that page has SEO Anomaly to pass on. I worked my way through the report until all the anchor text issues were fixed. Clicking “Details” for the other pages shows me which links (or in this case link) I need to update. In this case I chose the “How to play golf” page as the best fit for the keyword and went with option 2. But if you see lots of pages with trivial anchors on this report, then that’s something you’ll want to pay attention to.
SEO Audit: How To Analyze Your Site And Boost Your Rankings (Step-By-Step)
Look at the “Organic Search” data, which includes users, sessions, views, and more information. This will give you an idea of how much traffic your website gets from Google. You can see the keywords, pages, devices, countries, and more information. Take the time to reach out to secure legitimate links to your site, and you will be rewarded in the long run.
Such clean-ups contribute to boosting your website’s visibility in search engines, growing traffic, and generating more leads. However, we were always able to recover and grow after traffic declines because we were really diligent about auditing the stuff that was causing the decline. Want to improve your website’s ranking in search engine results pages (SERPs)?
In this case, the owner of the website tries to rank for the same keyword from different pages. Google will not acknowledge various pages, only the strongest one. As a result, you will have a lot of different articles that are useless in terms of SEO and cannot be reached from the search engine. A lot of people, while trying to promote their website and rank higher in Google, start writing on the same exact topic. This may be good for your traffic as it will encourage visitor’s interested in topic to keep coming, but it can also lead to duplicate content. All in all, SEOptimer is a great site audit tool which gives you plenty of information on your site issues along with the recommendations.
Who are your competitors, and how can you outrank them in the SERPs? To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more. SEO can be the difference between appearing on Google’s first page and its last. If your content doesn’t fulfill its purpose, searchers will likely click away from the page and seek information elsewhere.
If you see affected pages, follow the recommendations on the right to improve your website performance. If duplicates are detected, you need to go through those pages and rewrite titles and descriptions. Plus, you can manually check if those pages provide valuable and unique content to users. Of course, it’s much easier to avoid creating duplicate content than to find and fix it later.
- In order to perform the most accurate SEO audit possible, we’ll need access to your web analytics platform.
- Agencies offer a team of experts who manage all aspects of your SEO, from strategy and content creation to technical SEO and analytics.
- But this can be more often or less often based on the size of your website and the amount of content that is published monthly.
- To do an efficient SEO audit, you also need a structured approach.
- Solid data and insight for prospecting and value added services.
- Perform your technical SEO audit at the end of your strategy.
Google recognizes the value of these pages, so the links lend credibility to your content quality. In 2023, mobile devices generated over half of all global website traffic. Google incorporated mobile indexing in 2019, and it’s been a crucial ranking criterion for content ever since. Because so many users are searching from phones or other mobile devices, considering and optimizing mobile UX supports your site’s overall performance.